William Frederick is a Cleveland based clothing brand. This design expands on their current website design to introduce their upcoming collections.
These ads were created for William Frederick’s Fall/Winter 2023 campaign. William Frederick is a clothing brand that values curiosity, intimacy, and intelligence. Highlighting these pillars, we created unique advertisements using details that show more intimate ‘behind the scenes’ imagery instead of the products themselves.
These emails feature promotion for William Frederick’s Fall/Winter 2023 collection and their collaboration with Duck Rabbit coffee.
The content featured on William Frederick’s Instagram is art and design-based. It typically features film photography of both clothing and related lifestyle content with a muted color scheme. This grid features e-commerce images, promotional videos, and graphics that elevate their casual post style.